About Us

Dennis Tracey, MD, MHSA

As Big Easy Medical’s Sales Director, I have 23+ years of experience in monetizing and branding biomedical products and devices within regional and national markets.

As an M.D., I have provided industry leadership in Patient Services, Medical Liaison, and Physician Support roles.

With my combined MD (St. Matthew’s School of Medicine), MHSA (St. Joseph’s College of Maine), and BS (Louisiana State University) degrees, I have gained a regional and national reputation as a Sales Specialist with NEW DISRUPTIVE TECHNOLOGIES, consultant for biomedical and dermatological therapies, including launching state-of-the-art medical technologies from concept and start-up phase, through successful branding and initial public offerings.

I emerged onto the national stage in the early 1990s, when I served as Brand Manager & Public Relations Liaison for NBA superstar Shaquille O’Neal, my former LSU basketball teammate.

I coordinated branding development, strategic marketing, and scheduling logistics during Shaq’s early career with the Orlando Magic & Los Angeles Lakers. Working closely with corporate sponsors, Reebok, Pepsi, Spalding, and Paramount Pictures to bring Shaq’s brand identity to the forefront of U.S. brands. In addition, I was accountable for promoting Shaq via charitable events.

In addition, I have served as a panelist and speaker at conferences and meetings throughout the U.S., have been featured in print and broadcast media, and have led business development and key account management for state-of-the-art medical technologies, including high-profile negotiation of successful contracts with medical centers, physicians, community hospitals, specialty practices, and clinics.

My areas of expertise include driving financial performance and national distributorship for industry-leading manufacturers of Surgical & Aesthetic Technologies, Launching New Non-Invasive Technologies, Training & Coaching Field Consultants on Devices & Therapies, Physician and Luminary Networking, Social Media Marketing, Product Education, CME Facilitation, and PR/Media Relations.

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